The Ava Laurenne Blog

Ava Laurénne Bride in The Heart of Greenville

Tuesday, February 4th was a night to remember. Right in the heart of Greenville, SC, at the vibrant Camperdown Plaza, Ava Laurénne Bride brought an unforgettable LIVE couture bridal fashion show to life—an event designed to celebrate love, community, and breathtaking bridal fashion.

With Valentine’s Day on the horizon, the air was filled with romance. From stunning love-inspired photo ops to delicious food, warm drinks, and delightful surprises, it was an immersive experience meant for everyone to enjoy. But beyond the gowns and the glamour, this event held a deeper meaning—one rooted in love, connection, and the very essence of what makes Greenville so special.

“Our whole brand story started in Greenville—it’s where Wendy and Gabe Rivera, our owners, met, got engaged, and got married,” said Natalie Pierre, Chief Branding Officer at Ava Laurenne Bride. “It’s a place that embodies community, history, and creativity—qualities that we deeply resonate with as a brand.”

The Heart of Greenville, In Every Way

When you hear “the heart of something,” your first thought might be its location—its center, its core. And yes, Camperdown Plaza is right in the middle of downtown Greenville, a true hub of culture and connection.

But “heart” also means something more. It’s about cherishing something deeply, valuing it, holding it close. And for Ava Laurénne Bride, Greenville is always in our hearts.

Greenville is a city that thrives on bringing people together. It’s where corporate businesses and small mom-and-pop shops work side by side. It’s a place that celebrates art, culture, and togetherness. And at Ava Laurénne Bride, we see ourselves as part of that same story.

Just like a wedding brings together family and friends in a shared moment of love, we strive to create immersive experiences that unite people, celebrate love, and forge lasting memories. That’s what The Heart of Greenville LIVE was all about.

The Magic Makers Behind The Heart of Greenville

At Ava Laurénne Bride, we believe in lifting up small businesses, collaborating with exceptional local vendors, and crafting experiences that go beyond the ordinary. Whether it’s an intimate gathering, a glamorous rooftop soirée, or a couture bridal fashion show, we are always in awe of the magic created by Gatherings by Mercer., whose couture floral designs and expert planning elevated every detail of the evening.

Guests indulged in exquisite charcuterie cups by Boards by Bree, paired with a soul-warming hot cocoa bar by Host & Co—a perfect combination to savor while watching stunning couture bridal gowns float down the runway. And speaking of the runway, the entire show was nothing short of spectacular, thanks to the music mastery of Greenvillian DJs, who set the perfect tone for a truly unforgettable experience.

Capturing every breathtaking moment was CB Cinematics, whose keen eye and passion for storytelling ensured that the night’s magic would live on through stunning visuals. And for a little extra fun, we were thrilled to partner with Copper Penny, a celebrated Greenville boutique, to create fabulous giveaways that added a touch of surprise and delight for our guests.

But this night was about more than just a single event. At Ava Laurenne Bride, the celebration never ends. We host exclusive events throughout the year, partnering with local businesses to create magical experiences that keep our brides celebrated long after their wedding day. Because once you’re part of our family, you always will be.

A World of Bridal Beauty, Right in Greenville

Just as Greenville welcomes both local charm and global influence, Ava Laurénne Bride brings the world’s most exquisite bridal fashion straight to our boutique.

Right now, our shop features gowns from Australia, the United Kingdom, and Ukraine—brought in for our brides to experience without having to travel across the globe. Through our connections with renowned designers, we curate a collection that is truly unique—offering styles that aren’t oversaturated on Pinterest but instead feel fresh, one-of-a-kind, and undeniably stunning.

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Here’s to more unforgettable moments, more love-filled events, and more magical memories to come.

Here’s to more unforgettable moments, more love-filled events, and more magical memories to come.

A Night to Remember, A City Filled With Love

The Heart of Greenville LIVE wasn’t just about bridal fashion—it was about celebrating what makes Greenville, Ava Laurénne Bride, and the brides we serve so special. It was about community, collaboration, and creating moments that last a lifetime!

Whether you were there with us or following along from afar, we hope you felt the love, the excitement, and the magic of this event. Because at our core, we believe in bringing people together—and in celebrating love, always.

Your Journey Starts Here

At Ava Laurénne Bride, we’re all about crafting an unforgettable bridal experience unlike anything else in the world! From our exclusive collection of breathtaking gowns curated just for our brides to our team’s unwavering commitment to making your wedding journey truly magical, we’re here to create cherished memories for you and your guests.

So, how do we make this happen? It all starts with our belief that extraordinary moments bloom in extraordinary places.

Our Greenville, SC boutique offers a one-of-a-kind experience set in a historic former general store of a grand mill. Imagine stepping into a charming 1940s replica train station that radiates romance, iconic style, and timeless beauty—it’s pure magic!

At Ava Laurénne Bride, you can personalize your bridal journey with three unique gown shopping experiences: Classic Bridal Appointment, Celebration Package, or the Princess Treatment. Each appointment is designed to celebrate YOU and make your bridal journey as enchanting as possible.

And the magic doesn’t stop there! Join us at our upcoming Greenville events, where we celebrate brides, love, and unforgettable moments. Be part of the experience—see our full event list on our website and sign up for our next celebration today!